SENSODYNE - WUTS Activation Campaign

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Sensodyne is the #1 toothpaste for sensitive teeth, offering a range of specifically formulated toothpastes.

 

CLIENT BRIEF

Design various elements to promote WUTS (Wake Up to Tooth Sensitivity)  activation campaign

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HIGHLIGHTS

STAMBULANCE ZONE i.e. Sensitivity Test ambulance zone was designed for various touch points at malls for WUTS (Wake Up to Tooth Sensitivity) Campaign . Sensitivity tests & sample distribution of Sensodyne were conducted during the activation.

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Interactive Mall Display to engage audiences at various touch points that would give information about tooth sensitivity & the product.

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Promoting SENSODYNE using interesting & affordable options.

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Newspaper jackets with Sensodyne branding would be used to create hype before the activity

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