ORACLE+ iDC

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Oracle+ iDC was a major floor branding project to revamp the entire project area.The brief was to showcase their process charts & flows in a visually appealing way. Data to be showcased was extremely technical but the challenge was to revamp/redevelop the boring technical process to visually appealing branding ideas.

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Data Info: Content/Data for this project covered the technical process & flows followed by the team to achieve their results/outputs. Major delivery models/processes, i/o flows & client information were part of the floor branding content.

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Idea/Inspiration:

Since the major idea of the content was connectivity of data to achieve results, the theme had to be showcased connecting different elements which bring results together.

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Motherboard theme: To showcase the connectivity of data & results, the motherboard theme was incorporated to visually depict the branding flow.The overall look & feel of the branding boards was niche & classy with important elements highlighted with special lighting such as spot lights, LED lights & trans lights.

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Motherboard texture was used as the base of the branding boards. Data was depicted using variety of motherboard elements such as batteries, IC, motherboard panels..etc...

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Each process/board was highlighted using interesting production methods  such as silver vinyls, 3D elements, back lit elements & spotlights.