BARBIE & HOT WHEELS ZONE MALL ACTIVATION

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Kinder Joy Chocolate is a revolutionary idea that  combines chocolate, a surprise and a toy, a fun and entertaining world for children.

 

CLIENT BRIEF

Launch of Kinder Joy Barbie & Hot Wheel in an interactive Mall Zone Setup.

 

INSPIRATION/ CONCEPT

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Incorporating the Kinder Joy egg as a life size entity for the reveal of the Barbie & Hot Wheels launch.

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Highlights of the setup were as follows:

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• Reveal of new collection of toys 

• Interactive games

• Photo opportunities

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Executed at R City mall, Ghatkopar in the month of September, 2014